Introduction
Are you a small business owner struggling to keep up with social media? Does the thought of designing ad creatives or writing catchy captions feel like a full-time job you didn't sign up for?
You are not alone. But what if you could compress a week’s worth of marketing work into just 10 minutes?
Enter Google Pomelli.
Launched recently by Google Labs and DeepMind, Pomelli is an AI-powered marketing assistant designed to streamline the creative process for brands. It doesn't just generate generic images; it actually analyzes your specific brand identity to create custom assets.
In this guide, we will break down exactly what Google Pomelli is, how it works, and provide a step-by-step tutorial on how you can use it right now to automate your marketing campaigns—completely for free.
What is Google Pomelli?
Google Pomelli is a generative AI tool currently in beta that helps businesses generate marketing strategies, copy, and visuals instantly.
The name comes from the Pomelo, a Southeast Asian citrus fruit. The philosophy is simple: just as every fruit has unique DNA, every business has a unique identity. Pomelli’s core feature is its ability to extract your "Business DNA" directly from your website—analyzing your logo, color palette, fonts, and brand voice—to ensure every piece of content it creates feels authentic to you.
How to Access Google Pomelli (Region Unlocked)
Currently, Google Pomelli is available for free in specific regions, including the USA, Canada, Australia, and New Zealand.
If you attempt to access the tool from outside these regions, you will likely see an error message. However, you can easily access the tool for testing purposes using a VPN.
Quick Access Steps:
Install a VPN: Use a browser extension like Urban Proxy VPN.
Set Location: Switch your location to the United States.
Visit the Site: Go to
labs.google.com/pomelli.Log In: Sign in with your standard Google account.
(Note: Once you have generated your assets, you can disconnect the VPN.)
Step-by-Step: How to Generate Your Marketing Campaigns
Step 1: Extract Your "Business DNA"
The magic of Pomelli starts with the setup. You don't need to upload assets manually; the AI does the heavy lifting.
Click "Let's Go": On the dashboard, start the setup process.
Enter Your URL: Type in your business website (e.g.,
yourwebsite.com).Let AI Analyze: The tool scans your site to identify your logos, fonts, brand values, and aesthetic.
Review: You will see a summary of your brand. If the AI missed your tagline or picked the wrong secondary color, you can edit it right there before proceeding.
Step 2: Generate Campaign Ideas
Once your DNA is locked in, you have two ways to create content:
Option A: Instant Suggestions Pomelli will automatically populate a list of suggested campaigns based on your website's content. You can simply click one to see the visuals.
Option B: Custom Prompts (Recommended) For more targeted results, use the "Generate Ideas" text box.
Example Prompt: "I want to make a social media campaign to spotlight my new product, an SEO course."
Select an Angle: The AI will suggest 3–4 different marketing angles (e.g., "Is your resume invisible?" vs. "Master SEO in 90 Minutes"). choose the one that fits your goal.
Step 3: Customize and Download
Pomelli generates the image, the headline, and the caption. While the AI is impressive, you might want to tweak the final output.
Swap Images: Don't like the stock photo? Click the image to swap it with actual photos pulled from your website.
Edit Text: Click any text box to rewrite headlines or descriptions. The tool maintains your font hierarchy automatically.
Download: Once satisfied, hit Download to save the creative to your device.
3 Pro Tips for Getting the Best Results
Don't settle for the first draft. Pomelli is powered by Gemini, Google's advanced AI model. If the first image isn't right, regenerate it or tweak your prompt to be more specific about the audience you are targeting.
Reset your DNA if needed. If you feel the designs aren't matching your vibe, go to settings and click "Reset Business DNA". This allows you to start fresh or input a different landing page for a specific product line.
Use it for ideation. Even if you have a professional designer, Pomelli is excellent for brainstorming. It can generate taglines and layout ideas in seconds that you can then refine in professional software.
Conclusion
Google Pomelli represents a massive leap forward for small business marketing. By automating the tedious parts of design and copy—while staying strictly on-brand—it levels the playing field for entrepreneurs who can't afford big agencies.
While it is still in beta, the ability to generate a week's worth of content in under 10 minutes makes it a tool worth trying today. 👇🏻
https://labs.google.com/pomelli
#GooglePomelli #AIMarketing #SmallBusinessTips #DigitalMarketing #SocialMediaAutomation #GoogleLabs
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